<To those who believe Steve Jobs was a liar until the end>

1. If Steve Jobs, in his 20s, remained the same, he would not have led Apple's resurgence in the early 2000s.

2. When he was young, Steve Jobs was notorious. He was capricious and frequently showed his low-quality personality that constantly exploded his anger. People who could not recognize his unique vision were merely immature geniuses.

3. But he didn't just stay as an inexperienced entrepreneur, he grew up as a great leader. One shouldn't confuse what Steve Jobs did in his 20s with what he did in his 50s.

4. This means that you should not confuse 'a bad-tempered genius' with 'Steve Jobs as a thoughtful leader who tried to make Apple a great company that will last longer than you'.

5. To properly understand the message that Steve Jobs' life is giving us, we need to look at his life as a growth story, not a success story. (We need to see how Anhamu, who believed himself to be a genius, grew up to be a great leader.)

6. One of the most misleading beliefs regarding management is that "start-up founders or small business CEOs inevitably have limitations in running a company, so you need to bring in a professional CEO to grow a company significantly."

7. Steve Jobs believed this and hired a professional CEO, which nearly wiped out Apple. What it took to save Apple was not its CEO, but the "growth of Steve Jobs."

8. (And Steve Jobs grew to be a great leader through wandering, and the result was Apple's revival.)

9. So did Amazon's Jeff Bezos, Intel's Gordon Moore, Disney's Walt Disney, Walmart's Sam Walton, Pixar's Ad Catmull, and Nike's Phil Knight. (They didn't just go beyond being founders of great products, they tried to grow into great leaders.)

10. In fact, according to our study, the average tenure of entrepreneurs who made long-lived great corporations was closer to 30 years, not 3 years.

11. (So the question for entrepreneurs is not, 'How do you get a good professional CEO?') "When your company's sales double, five, tenfold, will your leadership double, five, tenfold accordingly?"

12. Leadership is not a right, but a responsibility. (Growth begins with a sense of responsibility to grow into a leader worthy of the company's growth.)

- Jim Collins et al. "Beyond a good leader to a great leader"