This is the site of G-Star in 2024. When I came to G-Star last year, the first p

[G-Star 2024 Review 1] "The WeMade booth and coin economy disappeared like a mirage"

This is the site of G-Star in 2024.
When I came to G-Star last year, the first place I visited was the WeMade booth. I remember being really surprised when I saw the booth. In particular, the size of the booth was enormous, and as I looked at it, I thought, 'Where on earth did this money come from?' I wonder if it was money from the coin sales.

Also, concepts such as "Token Economy" and "Coin Economy," which former CEO Jang Hyun-guk put forward as catchphrases by the company, were also absurd. WeMade confidently announced at the time that it would release a series of coin-based games, and also announced plans to link coins to all games. To be honest, when I heard the story, I felt many emotions about whether to say "I was full of spirit" or "It was ridiculous."

But when I came to the G-Star site this year, the enormous WeMade booth was completely gone. The booth that was created last year with a huge investment disappeared like a mirage. I think this scene is a clear example of how fast and unpredictable changes in the game industry and companies are.

WeMade, in particular, participated as the main sponsor of G-Star last year, but this year, she did not attend the event itself. Park Kwan-ho must have been fed up with the act of pouring money into these show booths.

Rather than just a company's problems, I think these changes are a good example of the volatility of changes and trends across the gaming industry.

Comparing the vain vision of WeMade that I saw last year with the absence this year, I will reconsider the environment in which the game industry is facing and the challenges and challenges that companies face in it.

Nexon is the company that entered the WeMade booth instead. At this 2024 G-Star, Nexon is drawing attention by introducing a large number of new games.

Representatively, "First Burserker: Kazan" is receiving so much attention that many users flock to form long queues. In addition, we have prepared a variety of works, including new games using Dungeon & Fighter IP such as "Super Vive" and "Online to win the fortune."

Nexon is expanding its portfolio through various strategies, such as publishing indie games and discovering new IPs, in addition to developing games that utilize existing and popular IPs. This seems to be intended to solidify its position in the market by harmoniously mixing existing and new game elements.

Currently, cases such as "Lineage M" and "Lineage 2M" are being pointed out as serious problems in the domestic game industry that repeatedly utilize old IP and change only versions without new content.

In contrast, Nexon is attempting a new genre approach called "SoulLike MMORPG" while utilizing the existing IP called "Dungeon & Fighter" in G-Star 2024. This is interpreted as a message to move in a new direction, not just recycling existing IP.