These days, it is said that they often watch "Channel Ten-Oya," which is run mai

1. 1. These days, it is said that they often watch "Channel Ten-Oya," which is run mainly by producer Na Young-seok, and "Running" channels, which are run mainly by Yoo Jae-seok.

2. 2. Is it a bit interesting that the two top players in Korean broadcasting are going in the opposite direction in an era where both produce over an hour's worth of content around light talk, with many people saying short and pungent things as if they are the truth of hit content these days?

3. 3. At the same time, it was also impressive that YouTube focused on just relaxing and talking hard about small stories, unlike how they had no choice but to set a concept and squeeze something out of it because it was a broadcast.

4. 4. The most interesting thing is that they are building relationships through YouTube, not setting concepts or trends.

5. 5. In other words, producer Na and producer Yoo Jae-suk are building their own universe through YouTube. Producer Na is building a universe by combining the cast, crew, and Calm Man from his programs,

6. 6. Yoo Jae-seok is also building his own universe around his favorite brothers and sisters.

7. 7. In other words, it is filling the vacancy with a relationship, completely excluding the tight planning and somewhat stimulating elements shown in the broadcast?

8. 8. And at the peak of their relationship is the "reader." Producer Na Young-seok shouts subscribers throughout YouTube content, and Yoo Jae-seok also talks about the members.

9. 9. As such, they are creating a huge number of views and subscribers with plain and monotonous thumbnails and titles centered on relationships, in stark contrast to those who say stimulating thumbnails and titles as if they were YouTube must-win equations.

10. 10. In that sense, producer Na Young-seok and Yoo Jae-seok are proving in the YouTube ecosystem that 'relationship' and 'person (=character)' are the most important in content?

11. 11. Of course, I don't know if they're cruising to their business, and they're not trying a special BM, but I don't know how long this method will work.

12. 12. But if they build a stronger universe around their relationships without much damage, won't the relationship they built, the narrative and characters explode someday?

13. 13. Just like Marvel introduced the concept of a universe to hero movies, creating a huge amount of cohesion and exploding it.

14. 14. In that sense, Yoo Jae-suk and producer Na Young-seok may be breaking away from the existing framework of broadcasting and building their own narratives and worldviews that they have not been able to do before through YouTube.

15. 15. No, as a reader, would one expect that? Perhaps readers these days are not just choosing one content or one program; they are looking for a universe they want to belong to and trust.

16. 16. No, maybe that's the future that the content business should move forward. Anyway, fighting! 😉

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