생성형 Ai에 도전하는 애플

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Apple has announced that it will add Generative AI functionality to Siri in WWDC.


Smartphones are originally optimized as machines that understand people's words, respond to them, and process them as they are told in real life. Siri, Alexa, and Bixby are still there, but the performance was just not satisfactory.
However, it has already been proven that on-device AI can dramatically increase the ability to recognize and process words.
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Apple's shortcuts framework is already strong. When combined with Generative AI, it can be used in a wide variety. Even now, Apple identifies the user's location, time zone, and habit, and makes appropriate suggestions at that time. If the routine is to go to Starbucks every Saturday morning, it puts the Starbucks app on the app at that time.
When on-device AI is installed, the current passive suggestion function becomes ridiculously powerful. If you talk to a friend about lunch by combining the conversation content, location, and time zone, it becomes possible to make an active proposal like recommending a nearby restaurant.
Now, it is at the level of informing an acquaintance's birthday or anniversary, but it may suggest an appropriate text message draft considering the relationship with an acquaintance.

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Accurate suggestions and recommendations that grasp the context of the conversation context, location, time, etc. If you take a step further and consider user personality and health information? I can also identify and suggest what I need more accurately than myself. Isn't this the dream of all marketers?

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High-performance foundation models will be used in all industries, but on-device AI will be widely used as a real-life attachment. It becomes natural to be mounted on smartphones, smart speakers, and self-driving cars and process in real-time.
There is only one company on Earth that has billions of devices with the same os, low power consumption and high efficiency chip design capabilities, and unique data security policies/technology.
If you combine the abbreviation framework and Siri, who will become smart? Apple has already reserved the position of the strongest player in on-device AI.