In the past, when Baemin was a small startup with sales of 29 billion won, Baemi

In the past, when Baemin was a small startup with sales of 29 billion won, Baemin executed about 22 billion won for marketing. It was spent on advertising and discount promotion expenses. In the following year, sales increased by 70% to 49 billion won. At that time, the system called Baemin was an efficiency that could convert 22 billion won in input into 49 billion won in terms of marketing costs.
In the following year, marketing expenses are used at about 27 billion won, and sales reach 85 billion won. Marketing costs increased by about 5 billion won, but sales increased by about 36 billion won. This means that the efficiency of converting the input of marketing expenses into sales has increased.

This led many platform representatives and investors to think about it. "If you spend nearly as much advertising marketing and discounts as you can, sales will grow like crazy. Then we can do it, too?" The conclusion is that there are only one company that has been so successful, as we know well.

What failed platform representatives and investment companies should have realized was not the "input of huge marketing costs by Baemin" but "what created the efficiency of the input of marketing costs being converted to sales the following year and how did they implement it?"

Many people say they should learn from famous and successful companies, benchmark them, and refer to them, but they don't actually learn, they just copy their appearance and fail. Of course, if you don't see the essence of the issue and work in a seemingly admiring way, you don't get results.

[Rainmaker]