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It's Walgawalbu due to protests by store owners

Tmarket 2024. 8. 8. 15:45
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It's Walgawalbu due to protests by store owners of Yonsei University Volkatsu and the explanation from Dubon Korea, but for me, there are some problems with Dubon Korea. If you say that your franchise stores are going bankrupt and the headquarters is not in the right place, wouldn't it be too irresponsible? Different store owners may have different skills, but in fact, franchises exist to ensure that there are no such problems…

Apart from that, I think Dubon Korea's business model is a bit risky for the store owner. Usually, franchises focus on increasing one brand as much as possible. That's how the headquarters can achieve economies of scale. It's also very difficult to make a successful brand. There is a lot of competition among franchises among themselves, and it's hard to expand and disappear a few stores.

However, Dubon Korea has deployed too many brands. It has launched 50 brands and closed 25 brands so far. From the perspective of Dubon Korea's headquarters, it is good that brand A can enter a certain area even when brand A cannot enter a certain area due to strong competition. However, as it is an undetermined brand, there is a problem that the risk increases for the owner.

Of course, in that Dubon Korea rolls out so many stores, there may be an advantage that franchise business and ability support it. However, I don't think it's very good for shop owners to develop so many brands. Yeondon Volkatsu is a brand that has not been established yet, but it may be a disaster that has been overlooked by the rapid pace of franchise opening…

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